Evapify

For our client Evapify, the “Dheze Mrena” photoshoot brilliantly showcased their innovative vape products: Crystal, Tako, and Hyppe. This campaign, designed to promote the indoor usability of Evapify’s vapes under the hashtag #dhezemrena, highlighted the social acceptability and convenience of using these devices compared to traditional nicotine products. Set in stylish indoor environments, each image captures the ease and elegance with which Evapify’s vapes blend into everyday life. The photos not only exhibit the sleek design of each model but also emphasize the brand’s commitment to providing a modern alternative for smokers. This series successfully positions Evapify at the forefront of indoor vaping solutions, marking a significant shift in public perception about vaping indoors.