Reserved

Reserved officially arrived in Kosovo with the opening of their first store at Prishtina Mall, marking a major moment for fashion lovers in the country. We proudly supported this stylish and unforgettable launch that brought together fashion, art, and community in one celebration.

Our campaign included a strong influencer marketing strategy, working closely with a curated group of local fashion and lifestyle influencers who helped spread the word and build excitement before, during, and after the event. Their content reached thousands of followers and created strong engagement across Instagram and TikTok.

We also placed two eye-catching OOH ads at key bus stations and ran indoor LED screens within Prishtina Mall to boost visibility. On the launch day, visitors enjoyed live DJ sets, a cozy branded coffee corner, and a professional photographer capturing the energy and emotion of the moment.

A behind-the-scenes making-of reel was produced to show how everything came together, from the creative planning to the event execution. From influencer buzz to the in-store vibe, every detail helped make Reserved’s first step into the Kosovo market one to remember.